The Value of Good Design

By Dmitry Fadeyev, Designer, developer, entrepreneur.
This article ist published with the authorís permission.

Drawar(web design community) has published a couple of interesting posts about the importance of design and aesthetics for online businesses. The main premise is this: businesses succeed and fail on the web regardless of how well designed their sites are. An ugly website will succeed if their product or service is good, so why bother making something beautiful?

Now, the position on this is that you should care, and that pushing out something that’s just good enough isn’t what web designers should strive for. I agree. I also think that good design, and good aesthetics for that matter, oftentimes make business sense.

It’s not difficult to find examples of businesses with beautiful websites but no traffic. Businesses with stunning websites that fail because the product or service they’re providing just isn’t good enough. Design only goes so far, and ultimately cannot save a business if the product just doesn’t cut it.

Of course on the other end we have pig ugly websites that are wildly successful. Websites like Craigslist. People point at them and say: “Look, aesthetics don’t matter – as long as its usable enough and offers enough value it will succeed”. Yes, unless the interface is so unusable that people can’t use the service then it probably will succeed – but that’s not the point. The real point is: does good design and good aesthetic help your business be even more successful, and if so, are the gains enough to justify the work spent?

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