If your product creates a new market, then design probably won’t matter as much. The product is providing a unique value to your customers and there is nobody else these customers can turn to. Whenever there is competition though, especially competition offering a product with the same feature set as yours, design becomes important. Design becomes a means of differentiation. Either differentiate yourself on your product – introduce some new feature or service that your competitor lacks – or differentiate yourself on design.

Good design speaks. Good design tells your visitors that you care about your product. Good design at the front-end suggests that everything is in order at the back-end, whether or not that is the case. Good design is what separates the best from the “good-enough”.

Dmitry Fadeyev
www.usabilitypost.com
www.fadeyev.net

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